Rhetoric: Ethos, Pathos, Logos in an op-ed article

Ethos: Argument of character

ex: "Mrs. Clinton wouldn't repeat Mr. Gore's foolhardy mistake of running away from her popular husband and his record, even if she could. But almost every answer she gave last Sunday was a rambling and often tedious Gore-like filibuster. Like the former vice president, she often came across as a pontificator and an automaton — in contrast to the personable and humorous person she is known to be off-camera. And she seemed especially evasive when dealing with questions requiring human reflection instead of wonkery."

Pathos: Argument of emotion

ex: "None of this would matter if the only issue were Mrs. Clinton's ability as a performer. Not every president can be Reagan or J.F.K. or, for that matter, Bill Clinton."
"Some 13 months before Election Day, the race's dynamic seems immutable. Americans can't wait to evict the unpopular president and end his disastrous war."

Logos: Argument of logic

ex: "If you buy into the Washington logic that a flawless campaign is one that doesn't make gaffes, never goes off-message and never makes news, then this analysis makes sense. The Clinton machine runs as smoothly and efficiently as a Rolls. "